Grant Cardone didn’t inherit success—he engineered it. Fueled by relentless hustle and a deep command of sales psychology, he turned a modest beginning into a multimillion-dollar empire. Today, as the founder of Cardone Capital, he oversees billions in assets and helps others break free from financial mediocrity. Here’s how he built it and how he says you can too.

Take Action Far Beyond Normal Standards

Cardone outlines four tiers of action—doing nothing, retreating, normal action and massive action—and warns that most people stay below the level required for progress. He says massive action defeats hesitation and brings results. Once you operate at that level, follow-up becomes the habit that turns attention into income.

Build Wealth By Mastering Follow-Up

Speaking of follow-ups, Cardone doesn’t leave success to chance. He claims 80% of sales happen after the fifth contact, yet plenty of people give up long before that. Want to know his rule? Reach out 8 to 12 times. Not to pressure, but to prove belief in what’s being offered.

Obscurity Is A Bigger Problem Than Money

In today’s world, visibility is what gets you noticed, and recognition gets you paid. Without it, even your best ideas collect dust. So, instead of sitting back and waiting for the world to discover your genius, you’ve got to get loud. Be consistent, be everywhere and don’t worry about overexposure.
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Take Control Of Your Time And Calendar

Clarity fuels financial success, and it starts the moment your day is planned. When tasks are scheduled early, hesitation fades and focus strengthens. As one priority leads to the next, your time transforms into a rhythm of action that builds steady, repeatable wealth.
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Focus On Expansion, Not Reduction

Tight budgets can keep things under control for a while, though they rarely fuel real growth. The true momentum kicks in when income starts rising. Expanding your reach and adding new revenue streams gives your business room to grow instead of just staying stuck in survival mode.

Set Bigger Goals Than You Think Are Reasonable

People underestimate what they can achieve because they set their goals too low. Grant Cardone’s 10X Rule challenges that habit by pushing people to set goals ten times larger than what feels comfortable. Larger goals demand more decisive action and reshape how you think and act.
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Create Wealth By Controlling The Pipeline

Cardone puts it simply in “Sell or Be Sold”: no pipeline, no paycheck. It’s the constant flow of leads that feeds your business. Let it dry up, and things go quiet fast. So, before worrying about the close, make sure the front end stays wide open.
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Cash Flow From Passive Income Is The Goal

Think about this: you’re out living life, and your income keeps rolling in. That’s the power of passive income. Cardone calls it “earning while you sleep” because the goal is to build systems that pay without constant effort. In other words, it’s time to work smarter, not harder.
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Keep Yourself Financially Uncomfortable To Stay Driven

Rather than hoard his money, Cardone channels it into assets with real growth potential. Keeping only a small amount of personal cash on hand helps sharpen his financial focus. That tension, he says, fuels faster decisions and keeps him one step ahead.

Get Obsessed With Your Goals

In the book “Be Obsessed or Be Average,” Grant Cardone shows how obsession can be a powerful tool for sharpening focus and boosting performance. The idea is to cut out distractions so you can pour all your energy into what truly matters. After all, big goals require total attention.
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Implement Your Ideas

Everyone’s got ideas, but ideas don’t pay rent. Cardone’s take? Skip the overthinking; do something. Learn fast, move faster and fine-tune as you go. That gap between “I should” and “I did” is where most folks leave their money hanging.

Dominate Your Market, Not Just Compete

If you’re tired of being one of many, the book “If You’re Not First, You’re Last” says it out loud—dominate or disappear. When you lead, you don’t chase deals; they chase you. And this lead-or-nothing mindset is exactly what drives every move at Cardone Capital.

Use Debt That Makes You Money

Debt doesn’t scare Grant Cardone. He leverages borrowed money to purchase income-generating properties that grow in value over time. Through Cardone Capital, this strategy scales—pooling investor funds into real estate deals designed to produce consistent returns and long-term growth.

Use Certainty To Close High-Value Deals

In sales, belief beats technique. That’s the core of “Sell or Be Sold.” Certainty creates momentum and makes decisions easier for buyers. If you hesitate, they hesitate. But when you lead with conviction, you remove doubt and make action feel like the obvious next step.

Do Whatever Others Refuse To Do

Success is more about the behind-the-scenes stuff than the glamorous exterior picture. That is why Cardone encourages people to do what others simply refuse. Make those cold calls the entire team is dreading. Plus, never pull back from ideas others skip due to their lack of appeal.